About

Sobia Waseem represents a vision that aspires to create a legacy of fashion that will be cherished for generations. The inception of our brand was sparked by a desire to keep pace with the changing contours of style and redefine them through our unique lens. We specialize in designing elegant embroidered 3-piece fabrics for Pakistani women, with a special touch to each creation. Our focus lies in creating fashionable and timeless outfits that reflect our brand's essence.


Our brand philosophy centers on creating fashionable and effortless designs that can be tailored into trendy styles for any occasion. The premium fabrics use traditional techniques like intricate embroidery and patterns that enhance Pakistani elegance and style. 


At Sobia Waseem, we cater to a diverse audience by offering a variety of lawn ranges throughout the year, ensuring that our collections are unique, effortless, and perfect for every event. From vibrant prints to elegant designs, our lawn collection provides seasonal essentials that can be effortlessly styled for any occasion. Whether for formal events or everyday wear, our lawn ranges have you covered with affordable designer pieces versatile enough to dress up or down.


Sobia Waseem aims to revolutionize accessible fashion for women nationwide. With a splash of style and elegance infused in every stitch, our premium fabrics and traditional influences allow modern women to showcase their cultural identity through fashion-forward pieces.


Our brand is committed to revolutionizing women's clothing in Pakistan by offering affordable designer fashion without compromising quality or design. With premium embroidered fabrics, we strive to bring innovation and affordability to every collection. Come along with us as we redefine style and affordability in Pakistani fashion with Sobia Waseem.